Nike Air Max Day

Working through the night, we transformed the Oxford Street flagship store into Nike Air Max Day including a 48 bullet time experiential camera rig.

About this project

We provided a bespoke 36 camera rig system, full wiring systems, a website portal and our state of the art data capture and automated video production software. The system was built to focus on peoples feet, so we angled the cameras towards their feet to capture their Nike Air Max during a jump. It worked incredibly well, with the system working flat out all day with no breaks at all, just shot after shot. Creating over 473 movies in one day (average of one every 90 seconds for 12 hours), emailed directly to the visitor to be shared on their social media.

– Set up Time = 3hrs (during the night starting at 11pm)

– 4 Technical/operating staff provided (a minimum of 3 staff on the rig at any time)

– Post Production = With our fully automated software

– Activation Length = 12 hours

– Strike Time = 2hrs

Category: Experiential