360 Jeep UK Experiential Tour

48 Camera custom rig, 10 weeks, a full bespoke structure, 9 Cities, thousands of miles, dedicated NWD brand ambassadors and tech staff.

Data capture Tablet used on the experiential bullet time software
Jeep experiential event in Edinburgh

About this project

We created the worlds only dedicated Bullet Time Experiential software system for this project, which captures the user’s details, takes the images, uses an intro and outro it then creates the fully aligned video with an intro and outro movies and uploads it to Social Media… all on the fly!

Jeep asked for an attraction to launch the new Renegade over a UK 10 week England, Wales and Scotland tour covering most major cities.

We provided a bespoke 48 camera rig system, with custom-made wiring looms, a website portal, and a state of the art data capture and automated video production software.

As well as all equipment, technical operators, full setup and strip down within the time windows we were given for access to the venues… most start times were 2 am!

Client: Initial Marketing

Category: Experiential Marketing

How many cameras

We used 48 cameras, with 5 computers, 4 custom made wiring looms specifically for this job.

Software Systems

We created for this job an additional social media plugin that allowed the system to upload directly into YouTube with the correct tags and links to be sent out in the thank you email to the client.

Locations

Launched to the public at the Gadget Show Live, held at the National Exhibition Centre in Birmingham, before traveling to Nottingham, Newcastle, London, Leeds, Cardiff, Glasgow, Edinburgh and Liverpool

What did we create?

Over the 9 locations, we created over 2000 movies, all placed on to YouTube and an email with a direct link sent to the visitor… thats an average of about 225 per location, or one every 2 mins.